Just iTuned Jay-Z’s “Kingdom Come” and while listening, I am getting a bit bored: He’s using a lot of words saying not too much.

Maybe we were spoiled with the genius of The Black Album, where he combined superb flows & bounces with even more superb lyrics… but there he had some stories to tell: from Marcy to Madison Square. On his latest album, I simply do not hear the pure hiphop. This is some Yves Saint Laurent posh spitting, re-telling what he said before in about 1 line: “I’m not a businessman, I’m a business, man!”

I kinda doubt whether many of the listeners can relate to the topics he’s rappin’ about. Not that many of us just choose Saint Tropez over South Beach because we can…

Yes, it is a nice album, maybe even a good one, but it stays in the shadows of The Black Album… Jigga’s extremely smart marketing around this “come-back” album (although he never really had faded to black) together with the status he already had make this album bigger than it is, IMHO.

The fact that the Jiggaman is back is cool, but somehow I had expected more. But returning is just the first step, let’s see what road Jay will pave the coming period… he’s only 30 something, right?